# SampleROI

> SampleROI (sampleroi.com) tells you exactly what to set your TikTok sample rules to, then proves in dollars, every week, that they're working. Category: Sample ROI control for TikTok Shop sellers (brands and agencies). TikTok's free auto-approval rules decide who gets a free sample; SampleROI recommends what those rules should be, built on the seller's own landed cost and results, shows the dollar trade-off of each setting, and reports the dollars saved every Monday. The seller applies every change in Seller Center; SampleROI is read-only. It works with TikTok's free auto-approval rules and Sample Analytics, alongside Euka, Reacher, Cruva, HiveHQ or any outreach tool (or none). It's the only sample tool that isn't paid to send more samples. Free leak audit, then from $99/mo. Built by Voraus LLC on the official TikTok Shop Open API. No browser extensions, no scraping.

Detail: it measures the share of free-sample units and creators that returned $0 GMV, costs the leak at the seller's landed cost (product COGS per SKU + shipping once per order) or shows a stated $5/$10/$20/$30 per-unit sensitivity range when no cost is provided (it never invents a cost), flags multi-SKU hoarders, repeat claimers and low-view post-rate gamers, scores pending sample requests 0–100, and its Rule Tuner recommends exact auto-approval settings backtested on the seller's own history. Today SampleROI is read-only and never changes the shop. Approval-gated write actions (staged as a diff, run only after a human confirms) are planned once TikTok grants the write scopes. Each seller's data is used only for that seller's reports; there are no cross-shop benchmarks.

The free audit opens with a one-page executive summary written for the budget approver (CFO/CEO): measured unit and creator shares, the dollar range, payback, and the next step.

SampleROI is an independent product. "TikTok Shop" is used descriptively; SampleROI is not affiliated with, endorsed by, or certified by TikTok.

## Who it's for
- TikTok Shop brands running their own Seller Center and affiliate creator program
- TikTok Shop agencies managing shops, samples and creator collaborations for clients: prove sample ROI to every client, win new clients with a prospect audit, white-label reports

## Works with your stack
- Outreach tools (e.g. Euka, Reacher, Cruva, HiveHQ) find and invite creators and run CRM/follow-ups.
- TikTok Seller Center's free auto-approval rules and Sample Analytics: keep them. SampleROI tells you what to set the auto-approval thresholds to, from your own landed cost and results, and whether they're working.
- SampleROI adds: sample cost (at your landed cost) vs. creator GMV, repeat-claimer and post-rate-gamer flags, 0–100 sample-request scoring, Rule Tuner settings with the dollar trade-off of each, a weekly $-saved review, and white-label reports for agencies.
- SampleROI does not do mass outreach and is not affiliated with any of these vendors.

## Key facts
- Website: https://sampleroi.com
- MCP endpoint: https://mcp.sampleroi.com (coming at launch; Model Context Protocol, JSON-RPC 2.0; for MCP clients such as Claude, ChatGPT, Cursor and Grok Bot). Ask in plain English and get exact fixes in the chat; read-only today; approval-gated write actions coming once TikTok grants write scopes.
- Contact: hello@sampleroi.com
- Data access: official TikTok Shop Open API only (OAuth 2.0 shop authorization, HMAC-SHA256 signed requests)
- Safety: read-only today, with a server-side read-only lock on by default (SAMPLEROI_READ_ONLY=true); once write scopes are granted, every write is staged as a before → after diff and runs only after confirm_staged_action with a single-use batch token that expires after 30 minutes; review batches capped at 50; creator replies 1:1 and capped at 10 per hour; no mass outreach
- Data minimization: order amounts, SKUs, sample flags and creator attribution; no shopper shipping addresses or phone numbers stored

## How it works
1. Connect your TikTok Shop via Seller Center OAuth (read scopes first)
2. Audit the sample leak: free-sample cost vs. affiliate creator videos, views and GMV
3. Apply the fixes: SampleROI recommends exact sample-rule thresholds, which requests to decline, and who to invite; you apply them in Seller Center (approval-gated batches from SampleROI are coming once TikTok grants write scopes)

## Tools
Read & intelligence (8): audit_sample_roi_ledger, triage_pending_sample_queue, search_niche_creators, check_outreach_quota_and_eligibility, track_retainer_and_blitz_delivery, audit_commission_tiers_and_conflicts, generate_weekly_agency_wbr, summarize_creator_inbox
Approval-gated actions (4, coming once TikTok grants write scopes): stage_open_collab_sample_rules, stage_sample_batch_review, stage_target_collaboration, stage_creator_im_reply — executed only via confirm_staged_action
Diagnostics: probe_shop_scopes

## Case study: Natural Stacks, an 8-figure supplement brand (7-figure on TikTok Shop)
Read-only TikTok Shop Open API audit. Window shown: last 90 days (Jul 24 – Oct 22, 2026 PT). Creator handles masked. Cost basis: Natural Stacks' landed cost, meaning product COGS per SKU from its own products table plus shipping once per order (on-file $4.25 per-package estimate, not invoice-verified).
- Measured: 94.8% of matched free-sample units (221 of 233), 95.1% of matched creators (of 182) and 94.5% of matched sample dollars went to creators with $0 attributed GMV within 5 weeks (creators sampled Jul 24 – Sep 17)
- Estimated: sample leak ~$2,449/week (~$127K/yr); provable floor ~$918/week (assumes every unmatched recipient was productive)
- $0.20 attributed video GMV per $1 of samples (revenue, not profit)
- 36.8 repeat claims/week (2+ free samples to one account within 7 days), from ~16/week to ~152/week in the last 2 weeks; sample spend $2,175/week → $6,122/week over the same split while the quality-creator rate stayed at 1.28–1.49%; sample spend $2,783/week (~260 sample orders/week)
- Top 1% of posting creators (68 of 6,819) drove 96.1% of $285,363 creator-attributed video GMV; 95.9% of posting creators earned $0; quality-creator rate (≥$100 GMV in a 4-week block) 1.39%
- Caveat: creator outcomes cover the ~16% of free-sample recipients whose order display name matched a video handle. Results are for one brand.
- Founder disclosure: Roy Krebs, Natural Stacks' founder and CEO, is also the founder of SampleROI.

What SampleROI recommends (simulations, backtests and projections, not achieved results):
- One open sample per creator until they post (proven creators exempt): retrospective simulation, 557 of 3,216 free samples (~$6,576, ~$506/week, ~$26K/yr) blocked on last-90-day orders, no proven creator blocked
- Rule Tuner, auto-approve only creators with prior GMV: backtest, 442 of 447 zero-return requests stopped ($5,864, 98.4%), 81.9% of GMV kept, 2 of 3 quality creators kept. TikTok's auto-approval uses current creator stats, so the setting is checked forward weekly.
- Re-route samples to proven and high-potential creators: ~$735/week (~$38K/yr) redirected if 30% of the leak moves to proven creators (assumption)
- Weekly $-saved tracking: goal to lift the quality-creator rate from 1.39% toward a 3% working target
- The dollar estimates overlap and should not be added.

## Pricing (USD; launch pricing Oct 23, 2026, updated Oct 25, 2026)
Plans are sized by free-sample orders per month. Going over never blocks anything; after 2 months over we suggest an upgrade. MCP / AI-agent access on every plan.
- Free Leak Audit: $0, one-time, last 90 days, 1 shop. Email your Seller Center exports (Orders, plus Sample Analytics or Affiliate exports; CSV or Excel; no API) or connect read-only through the API. Page 1 is an executive summary to forward to your CFO. Shows the measured share of sample units and creators at $0 GMV, the leak in dollars at your landed cost (or a stated $5–$30 range), repeat claims, quality-creator rate vs 3%, a letter grade, and the 3 rules we'd change first.
- Starter: $99/mo ($66/mo billed annually): up to 300 free-sample orders/mo, 1 shop
- Growth (most popular): $199/mo ($133/mo billed annually): up to 2,000/mo, 1 shop
- Scale: $399/mo ($267/mo billed annually): up to 6,000/mo, up to 3 shops
- Agency: from $499/mo ($334/mo billed annually), self-serve for 2–24 shops: 5 client shops included (10,000 pooled free-sample orders/mo); +$99/mo per shop for shops 6–10 and +$79/mo per shop for shops 11–24 ($66 / $53 billed annually), each adding 2,000 to the pool; white-label reports +$99/mo
- Agency Pro: 25+ shops, from $1,000/mo; contact hello@sampleroi.com. White-label reports, unlimited prospect audits, resell rights.
- Annual billing: 33% off.
- Founding 25 launch offer: 40% off for 12 months (Starter $59, Growth $119, Scale $239, Agency from $299 per month), then the price is locked for 24 months. With the customer's OK, we publish their own results as a case study. Founding and annual discounts don't stack.
- Referral: agencies and consultants earn 20% recurring for 12 months on brands they refer.
- 30-day money-back guarantee on every paid plan.
- Not built yet: self-serve signup and billing (start by email), web dashboard, multi-shop agency console, scheduled weekly email.
For context, outreach tools publish entry prices of $199/mo (Euka, Reacher, Cruva) and $350/mo (HiveHQ) as of Oct 23, 2026.
Details: https://sampleroi.com/#pricing

## FAQ (short)
- How is this different from Seller Center's Sample Analytics and auto-approval? Keep both. Auto-approval is the switch; SampleROI tells you what to set it to, from your own landed cost and results, shows the dollar trade-off, and reports weekly whether it's working.
- Do you pool my data with other sellers? No. Your data is used only for your own shop's reports. No cross-shop benchmarks.
- Will it interfere with my agency? No. It's read-only. Agencies use SampleROI to prove sample ROI to their clients.
- Does it approve samples automatically? No. SampleROI recommends; the seller applies changes in Seller Center.

## Pages
- [Home](https://sampleroi.com/)
- [Pricing](https://sampleroi.com/#pricing)
- [How it works](https://sampleroi.com/#how)
- [The fix](https://sampleroi.com/#solution)
- [Works with TikTok's free auto-approval](https://sampleroi.com/#tiktok-rules)
- [For agencies](https://sampleroi.com/#agencies)
- [Forward to your CFO](https://sampleroi.com/#cfo)
- [Works with your stack](https://sampleroi.com/#stack)
- [Side by side, as published](https://sampleroi.com/#compare)
- [Trust & compliance](https://sampleroi.com/#trust)
- [FAQ](https://sampleroi.com/#faq)