Villain #1
The Sample Hoarder
Takes free product and gives nothing back: claims sample after sample, often across several SKUs, and either never posts or posts and sells nothing.
How SampleROI flags one: $0 attributed GMV within 5 weeks, plus 2+ free samples in 8 weeks or no content posted.
In your free audit: repeat claims per week, their share of your sample orders, and the dollars going to creators who sold $0.
Villain #2
The Post-Rate Gamer
Posts the bare minimum, a throwaway video almost nobody sees, so TikTok marks the sample complete and their fulfillment rate stays high enough to keep the free product coming.
How SampleROI flags one: TikTok marked the sample complete, but their shoppable videos for your products drew under 100 views and $0 GMV within 5 weeks.
In paid plans: each one by name, with what they cost you. Spotting them needs per-video views, which comes from a read-only TikTok Shop connection rather than these exports.